Finally, a pillow brand that's brave enough to stand up for sleepyheads everywhere who don't want to. I creative directed this campaign with Kevin Yurasovich. I also wrote the scripts, directed the films, and came up with the tagline:
For Your Sleepy Head
shorter form video focused on specific audience groups
being both the ad creatives and the director and DP on this project, Kevin and I were able to prioritize footage for every media placements -- even potential ones that the client hadn't locked in yet.
writing for this campaign is extremely ideological.
Writer / Director: Benjy Joung
Art Director/ DP: Kevin Yurasovich
CD: Lori Wittig, Andrew Harper