IT. pros worry. It’s their job. Their culture. Their most basic instinct. 
It’s also the reason for Tripwire Configuration Manager  - an automated cyber-security product that lets I.T. pros everywhere worry less about their cloud security, and more about life-altering macro-evolutions, the delicate morality of AI, impending asteroid collisions, (and so on).
Here's the launch video:
Each of these looping videos for social was created using assets from the launch video: 
Tripwire: Tripwire automates your cloud security so you can worry more about other things — like the moral compass of future AI.
Tripwire: Tripwire automates your cloud security so you can worry more about other things (like an intergalactic exotic-meats industry).
Tripwire: Tripwire automates your cloud security so you can worry more about rifts in our already enigmatic simulation.
Tripwire: Tripwire automates your cloud security so you can worry more about other things — like what if salad has a soul.
Tripwire: Tripwire automates your cloud security so you can worry more about the inevitably corrupt galactic tourist industry.
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Banner ads followed the same structure.
Tripwire felt the campaign was so fitting for their audience of I.T. pros, they'd wear it on a T-shirt.
CW: Benjy Joung
AD: Kevin Yurasovich
ACD: Lori, Justin Pritchard
CD: Andrew Harper, Kyle Kelley
Director: Adam Littke
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