Tripwire Configuration Manager is a cyber-security product that lets I.T. managers worry less about their cloud security and more about everything else.
Here's the launch video:
Each of these looping videos for social was created using assets from the launch video:
Banner ads followed the same structure.
Tripwire felt the campaign was so perfect for their audience of I.T. professionals, they'd want to wear it on a T-shirt.
CW: Benjy Joung
AD: Kevin Yurasovich
ACD: Lori, Justin Pritchard
CD: Andrew Harper, Kyle Kelley
Director: Adam Littke