Bring A Trailer is a website for car lovers (like real bonafide auto nerds) to buy and sell cars to each other. They wanted to show up at F1 in a big way. We helped them do that in no-nonsense, information-dense, 100% practical way that felt authentic to their unfussy, anti-advertising, dad-core brand. Introducing:
BUY DIANE'S CAR
Here's a Case Study Film that helps break down the details:
As a DIY lover, I couldn't pass up the opportunity to create this zine, which ended up littering the city (in a cute way) and becoming a cornerstone of the campaign.
...and if you really love reading, I really loved writing this zine.
We bought every media placement our competitors forgot about... and a few we invented.
Did we already mention the bowling league sponsorship? They were a hit on our IG.
ACD (Writer): Benjy Joung
ACD (Art Director): Kevin Yurasovich
CD: Justin Pritchard, Andrew Harper
Design: Luis Cuenca, Ady Peacock
AD: Jake O'Reilley