Sterling makes tried-and-true plumbing product for plumbers who do the job right the first time. In other words, when they're done, they're really done. So, in Sterling's first campaign in 20 years, we decided to capture the energy of our audience, and the spirit of our product in a three-word (two-and-a-half-word?) tagline:

Done & Done
CW: Benjy Joung
AD: Kevin Yurasovich
ECD: Andrew Harper, Kyle Kelly
DIR: Benji Weinstein (Smuggler)